Introduction to Pricing
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About This Course (0:58)
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About the instructor (3:43)
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Case study - Cali's Cat Collars (0:53)
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The elements of a pricing strategy (1:38)
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Why is pricing so important? (4:05)
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Underpricing (3:17)
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It's all about value, not price (7:30)
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The value triangle in action (3:35)
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Talking to your customers about value (2:23)
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Next Steps (2:23)
