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Introduction to Profitably Pricing Your Products
Introduction to Pricing
About This Course (0:58)
About the instructor (3:43)
Case study - Cali's Cat Collars (0:53)
The elements of a pricing strategy (1:38)
Why is pricing so important? (4:05)
Underpricing (3:17)
It's all about value, not price (7:30)
The value triangle in action (3:35)
Talking to your customers about value (2:23)
Next Steps (2:23)
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The elements of a pricing strategy
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