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How To Profitably Price Your Products
Getting Started
Welcome (3:09)
About the instructor (3:43)
The elements of a pricing strategy (1:45)
Case study - Cali's Cat Collars (0:53)
Step 1 - Get clear about your pricing
Why is pricing so important? (4:05)
Underpricing (3:17)
It's all about value, not price (7:30)
The value triangle in action (3:35)
Talking to your customers about value (2:23)
Step 2 - Gather information
Gather information - about this section (1:55)
Review your own sales (3:44)
Talk to your customers (4:10)
Identify your competitors (2:14)
Study your competitors (3:40)
Map your competitors (4:24)
Step 3 - Set your strategy
Set your strategy - about this section (0:42)
Your price position (2:21)
Good, better, best (3:11)
Choosing price points (4:16)
A price architecture (3:49)
Create your pricing (3:08)
A note about VAT (7:25)
Profitablity (3:19)
Calculating Profitability (12:50)
What to do if you are not making enough profit (8:23)
Using price in promotions (6:40)
Pricing across your sales channels (5:32)
Step 4 - Make it happen
Options for repricing (3:57)
Communicating with your customers (and others) about price changes (6:10)
Learn and respond (2:27)
Conclusion
Final Thoughts (0:50)
Using price in promotions
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